NGDO brand logos. Sense and evolution
Keywords:
Non-Governmental Development Organization (NGDO), Brand placing, Postmodernism, Logo, Charities.
Abstract
The initial hypothesis of this article states that from the middle nineties, branding has extended to the field of cooperation and human aid, and that in the last decades, the big NGDOs have become postmodern brands. The logos of five of these NGDOs (Intermón Oxfam, Médicos Sin Fronteras, Anesvad, Ayuda en Acción and África Directo) shown on TV advertisements have been analysed. Logos are the first elements to be considered in order to establish brand placing. Besides visual identity, logos bring metonymically forward stories and values that support brands, both tradicional trade brands and new charity brands.Downloads
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Published
2015-02-13
How to Cite
Alfonso Escuder P. (2015). NGDO brand logos. Sense and evolution. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 8(1), 57-71. https://doi.org/10.5209/rev_PEPU.2014.v8.n1.48387
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