Analysis and evolution of the advertising campaigns promoted by the Government of Spain after the approval of the National Plan of Awareness and Prevention of the Violence of Kind

Abstract

The contents of the mass media exercise an influence in the socialization’s process because it transmits values, behaviors and procedure that are admitted like valid and turn into examples to continuing. Inside these contents, the advertising have a important paper because they transmit the ways of life and in the normalization of conducts and social both traditional and emergent models. For this motive, in the present investigation we will analyze the advertising campaigns promoted from the Area of Equality of the Ministry of Health, Social Services and Equality from the approval of the National Plan of Awareness and Prevention of the Violence of Women which end is to imply and to arouse to the company for the eradication of the violence of women.