Comparative autopromotion of the television in Spain: Antena 3 vs. Telecinco
Keywords:
Antena 3, Telecinco, autopromotion, war of hearing, counter programming.
Abstract
In this paper we try to analyze the new conception of autopromotion developed by Antena 3 and Telecinco. The confrontation between they was assured from beginnig because both of channels have the same interests, and there are a lot of examples about this in the history. In this moment, they declare the war of autopromotions: they use this advertising format for discredit the rival channel with allusions (more or less explicit) about the form to do television.Downloads
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How to Cite
Fernández Vázquez J. (2012). Comparative autopromotion of the television in Spain: Antena 3 vs. Telecinco. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(2), 277-298. https://doi.org/10.5209/rev_PEPU.2011.v5.n2.37873
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