Semiotics Approaches concerning Planning from Communication
Keywords:
Communication, Planning, Semiotics, Applications, Future
Abstract
This paper proposes some considerations and developments relating Semiotics to Planning from Communication. Semiotics is an available methodology for social sciences. Magariños de Morentín’s perspective is considered here, along with his interpretation of the nine signs, applied to the field of Planning. Peirce’s perspective it is used because, besides being a communication proposal, there are logical connection instances that propose an order, a relationship, a certain amount of time and even a strategy. This is why Semiotics can maintain a close relationship with Planning.Downloads
Download data is not yet available.
Article download
Crossmark
How to Cite
González Pérez C. F. (2011). Semiotics Approaches concerning Planning from Communication. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(1), 163-182. https://doi.org/10.5209/rev_PEPU.2011.v5.n1.36928
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
