Clothes advertising

  • Vanni Codeluppi Università di Modena e Reggio Emilia
DOI: https://doi.org/10.5209/rev_PEPU.2011.v5.n1.36921
Keywords: Advertising, clothes, photography, image, communicative strategy.

Abstract

Clothes advertising is one of the most important because brands invest a lot of money in it. Nevertheless, the language used in the advertisements is very basic, even more in magazines. This paper shows that clothes advertising uses six main communication strategies

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How to Cite
Codeluppi V. (2011). Clothes advertising. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(1), 39-50. https://doi.org/10.5209/rev_PEPU.2011.v5.n1.36921
Issue
Vol. 5 No. 1 (2011)
Section
Articles

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