Arquitectura de la reputación emocional: neurocomunicación y neuromarketing aplicados a la creación de narrativas publicitarias con propósito
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Published
2024-12-10
How to Cite
Barrientos-Báez A. (2024). Arquitectura de la reputación emocional: neurocomunicación y neuromarketing aplicados a la creación de narrativas publicitarias con propósito. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 18(2), 1-2. https://doi.org/10.5209/pepu.106930
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