La rehabilitación neurocientífica de la empatía y sus implicaciones en los ámbitos de la comunicación
Keywords:
Empathy, Neurosciences, Multidisciplinary research, Internet, Journalism
Abstract
This work considers the possibility of a dialogue between neurosciencies and communication research, in order to investigate the problem of decreasing effectiveness of messages broadcasted through newspapers and conventional publicity models that is being underscored both by statistical data and theory. Empathy is proposed as an example of such possible exchange which is being analyzed by neuroscientific research and introduced in the field of media communication by modern Information and Broadcasting Technologies.Downloads
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Published
2009-10-30
How to Cite
Sánchez Carballido J. R. . (2009). La rehabilitación neurocientífica de la empatía y sus implicaciones en los ámbitos de la comunicación. Estudios sobre el Mensaje Periodístico, 15, 455-476. https://revistas.ucm.es/index.php/ESMP/article/view/ESMP0909110455A
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