La economía de los weblogs
Abstract
The blogosphere has experienced an incredible growth in the last few years. Comments and posts spread through blogs do affect substantially user’s behaviour in terms of purchase, both goods and services. Blogs phenomena has been popularized in Spain later than in other countries, but rapid growth of bloggers and awareness within an increasing audience guarantees the critical mass required for blogs to be a real and sustainable business supported on advertising. In addition, the market is ready. Forecast on advertising investment for the next few years allow high expectations on blogs economics.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2007-01-01
How to Cite
Larrañaga Rubio J. (2007). La economía de los weblogs. Estudios sobre el Mensaje Periodístico, 13, 449-468. https://revistas.ucm.es/index.php/ESMP/article/view/ESMP0707110449A
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
