El color como elemento funcional en el diseño del mensaje periodístico
Keywords:
Colour, Design, Journalistic message, Daily newspaper
Abstract
The publishers of the Spanish daily newspapers are looking for more attractive designs to catch young people. The crisis in sales advises new strategies as much in the content as in the form. This research, as part of a doctoral thesis about the introduction, the analysis and the perspectives of colour in the Spanish daily press is based on two questions: Does the use of colour involve an added value?, What layout must the daily newspapers have to attract young people? The obtained results allow us to claim that we have an extremely serious press and the use of colour would not only bring more attractiveness, entertainment and dynamism, but it would highly contribute, in a clear way, to improve the informative accuracy.Downloads
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Published
2005-01-01
How to Cite
Del Olmo Barbero J. . (2005). El color como elemento funcional en el diseño del mensaje periodístico. Estudios sobre el Mensaje Periodístico, 11, 425-440. https://revistas.ucm.es/index.php/ESMP/article/view/ESMP0505110425A
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