Los sustitutos eufemísticos y la claridad del texto informativo

Abstract

This paper presents some conclusions related, on one hand, with the way in which the clarity of the news texts is affected by the presence of euphemistic substitutes and, on the other, with the possibilities that the reader has in order to recover the information that those substitutes, in one way or another, hide. We´ll offer, as an introduction, some of the reasons that may lead to the presence of euphemistic substitutes in the press; further on, we shall focus in the possibilities of their use as a way of “double negotiation” (both towards the sources and the readers) of the journalist´s face. We will show the main political and economical euphemistic substitutes found in our study, and the main consecuences derived from its use, paying special attention to their effects on the text clarity.