Critical Dimensions in the Proliferation and Mitigation of Disinformation: A Delphi Study

DOI: https://doi.org/10.5209/esmp.94744
Keywords: Rhetoric, grammar, competence, ChatGPT, oratory

Abstract

This article examines two explanations for why rhetoric has survived for over two millennia to the present day. Ortega y Gasset's philosophy of language focused on the idea that the speaker's personality is irreducible to. Chomsky analyzed the automatisms at play in grammaticalization concluding that competence is irreducible is irreducible to the algorithm. Both trace back, through Humboldt, to Plato's idea of language. Accordng  to Chomsky, that addresses new situations with memoristic resources incomparably inferior to those of a text-generating machine, such as ChatGPT. Following Ortega, language produces new ways of expression in diverse situations, which is  why rhetoric endures. Both arguments explains that, as powerful as it may be, the machine cannot achieve the full simulation of the immeasurable human creativity.

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Author Biographies

Margarita, Universidad Nebrija

Profesora contratada doctor por ANECA directora de postgrado Universidad Nebrija.

Director Excellence in Teaching & Learning at ESIC Business&Marketing School and postgraduate professor con sexenio  de investigación pertenece al claustro de doctorado den Comunicación Social de CEINDO. University of Rotterdam studies: Master in Law and Economics. Harvard University, (Complutense Royal College). Reseacher in Economics department in collaboration with the University of Warwick, United Kingdom, and the University of Laaperenta, Finland. Lecturer of Management abilities of the Property Companies Management Master

Ignacio, Instituto de Empresa (IE Business School)
:

. Doctor en CC Políticas y Sociología por la Universidad de Salamanca.. Ha participado en varios proyectos competitivos. Ha publicado en Doxa Comunicación, Revista latina de Comunicación Social, Empresa y Humanismo, Harvard Deusto Business Review, Revista de Icade. 

Visiting professor at Ashridge Business School, London, England; Porto Business School, Porto, Portugal; and Universidad de los Andes, Bogotá, Colombia
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Published
2024-06-25
How to Cite
Núñez Ladevéze L., Margarita y Ignacio. (2024). Critical Dimensions in the Proliferation and Mitigation of Disinformation: A Delphi Study. Estudios sobre el Mensaje Periodístico, 30(2), 449-457. https://doi.org/10.5209/esmp.94744
Issue
Vol. 30 No. 2 (2024)
Section
Ensayos EMP

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