EFE News Agency’s Positioning in Social Networks
Abstract
Social networks have been a key factor in the paradigm shift experienced in the consumption, dissemination and production of news content and have forced the media to adapt to this new scenario so as not to be displaced. The EFE Agency, like other large news agencies, has been forced to adapt to the new context and enter social platforms to reaffirm its role as content provider, streamline its information and enhance the value of its brand. Although EFE has not managed to translate its immersion in the networks into an alternative way of obtaining income, its presence in them and the visibility they give it represent a gateway to attract new clients. Also to establish forms of collaboration that reinforce its new role as a news checker against the spread of hoaxes that permeate social networks.
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