Radio programming in on-demand consumption age: Talk-radio offer evolution in Spain (1999-2020)
Abstract
The full digital connectivity of the audience and the ubiquitous and instantaneous access to information and entertainment have watered down the significance of radio schedules, which are still essential for transmitting the identifying sound brand of each operator. This research undertakes a diachronic study of talk radio programming on the main Spanish commercial networks (SER, COPE and Onda Cero) between 1999 and 2020 to determine if their design has adapted to the new context. Through a quantitative and qualitative analysis of formal and content variables in the three channels, the research finds a progressive reduction in the offer and expressive treatment of the programs, which reflect a simplification and homogeneity of themes and genres that is not very competitive with the emergence and increasing diversity of on-demand audio platforms.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
