The polarity in media coverage of women politicians. The cases of Ada Colau and Inés Arrimadas in El País and ABC
Abstract
The article proposes an analysis of the treatment given by the digital media to women political leaders with the aim of identifying the polarity (positive, neutral or negative) of the information published about them. The research focuses on the cases of Ada Colau and Inés Arrimadas. Therefore, the article develops a computerised sentiment analysis of the information published in the newspapers El País and ABC, during the month of November 2019. The analysis of the 229 journalistic pieces that mentioned the two political leaders shows that the polarity is predominantly neutral. However, the journalistic genre of opinion determines the media tone which is used in the representation of the female politicians. Likewise, it can be observed a significant relationship of affinity or antipathy of the media with the ideology of the women politicians analysed.
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