The (re)presentation of journalist on Twitter: keys to the construction of professional digital identity
Abstract
This research aims to examine the presentation of themselves projected by 1,207 journalism professionals linked to four leading Spanish news organizations, two newspapers (El País and El Mundo), and two digital natives (Eldiario.es and ElConfidencial.com). The conclusions of our content analysis support that journalists show professional aspects over intimate or personal ones, an ‘appearance’ that contributes to a clear delimitation and occupational identification. These professionals do not usually promote alternative forms of contact, nor do they tend to make explicit communication frameworks for exchanges with their audiences, from which we infer that their participatory ‘manners’ are limited. Regarding their ‘performance’, the interdependencies between their social activity metrics –join date, number of followers, following, tweets or likes– treasure relevance to delimit the opportunities for interaction that can bear fruit with the active audience.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
