Informative treatment of badminton and rowing in 'El País' and 'Marca' newspapers (2012-2016)
Abstract
The aim of the present research is to analize the impact of the Spanish international success in badminton and canoeing in the sporting media, and if these accomplishments lead to a permanent coverage in the pages of the two newspapers with more circulation in Spain (Marca and El País) in the period from the 2012 Olympic Games to the 2016 edition. Both qualitative and quantitative methods were used to analize all the information published in both papers during the established period. Final data shows 1,007 stories: 559 about badminton and 448 about canoeing. It has been proved that the number of reports in the period 2012-2016 has increased, but there are a large number of short and non-elaborated pieces. That confirms that the media impact does not match the real value of the international triumphs.
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