Journalistic values in the parliamentary and presidential elections in Cuba during 2018: Rhetorical analysis of the establishment of the ideological polarization strategy in the speeches of Granma and OnCuba

Abstract

This study characterizes, in rhetorical level, the use of journalistic values as a form of ideological expression in the discourses of Granma (digital edition) and OnCuba, on the parliamentary and presidential elections in Cuba, during the week of April 17 to 24, 2018. For this, the theoretical-methodology proposal of Teun van Dijk is assumed for the ideological analysis of journalistic discourse. As a result of the investigation, it is verified that novelty, presupposition, relevance, deviation and negativity, and proximity are the fundamental journalistic values ​​that both media use to legitimize themselves as objectives. Although their editorial policies are ideologically opposed, Granma and OnCuba agree in recognizing the Cuban people as the most valuable member of their corresponding ingroups; rhetorical strategy that allows them to rise as defenders of the Cubans, despite the fact that the members of their respective outgroups are, obviously, ideo-political adversaries.