Concentration of commercial radio in Andalusia: challenges and opportunities for a public policy of plural and vertebrate communication
Abstract
This article reflects how communication policies, applied in Andalusia, affect the design of audiovisual maps that shape the territory socially and culturally. Its application creates a media reality that builds imaginaries without plurality. Thus, the population is left without references to discuss the nearest issues. This research reflects the need to legislate to preserve public service and the general interest on the part of private actors, as they dominate the radio spectrum in the autonomous community. Based on the study of private commercial radio concessions granted in Andalusia, important elements are proposed to include in public policies, to generate more plural and democratic territories, where citizenship is an active part of the process communication, and not a mere receiver. Preserving these values, audiovisual contexts will be built that do not invisise any reality and that understands culture as fundamental in territorial vertebration.
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