Press Room and feedback in Spanish dioceses websites: its fitting to Grunig and Hunt corporate behavior models

Abstract

The media current context forces the organizations to use channels of communication in which the presentation of the contents and the feedback, they are basic aspects to contact the different public ones of an effective way. For the Church as institution, the communication across the web page, turns into a need of the first order. This work analyzes the exhibition in web page of information and his possibilities of feedback. The results reveal that the Spanish dioceses, in relation to his behavior in web page, are in a bidirectional asymmetric state (in application of the theories of Grunig and Hunt); they offer a management adapted as for the exhibition of information both in structure and in contents, but the mechanisms of feedback used are improvable.