The traditional use of new media. Usability testing of native tablet publications in the Spanish and Brazilian university context

  • María Bella Palomo Torres Universidad de Málaga
  • Rodrigo E. S. Da Cunha Universidad Federal de Bahía
DOI: https://doi.org/10.5209/rev_ESMP.2016.v22.n1.52608
Keywords: tablet, usability, interactivity, mobile device, design

Abstract

This research addresses the consumption of publications for tablets carried out by university students in Spain and Brazil. Through the study of six cases –the Spanish magazine Don , VisàVis and Quality Sport, and Brazilian evening news Mais O Globo (Rio de Janeiro); Estadão Noite (Sao Paulo); and Diário do Nordeste Plus (Fortaleza)– we applied a qualitative methodology, usability testing, to notice which items slow down and hinder the navigation on the new generation of mobile media device users. Despite the influence of print journals in the configuration of tablet publications, our data show that users need some training for some interaction options sometimes unintuitive or for which there is a visual maturity lack. Therefore the simplest publications perform the best usability results.

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Published
2016-05-06
How to Cite
Palomo Torres M. B. y Da Cunha R. E. S. (2016). The traditional use of new media. Usability testing of native tablet publications in the Spanish and Brazilian university context. Estudios sobre el Mensaje Periodístico, 22(1), 483-501. https://doi.org/10.5209/rev_ESMP.2016.v22.n1.52608
Issue
Vol. 22 No. 1 (2016)
Section
Research and Documents

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