The interest of the audience for the television appearances of Pablo Iglesias: communication strategy of Podemos

Abstract

This paper analyzes the mediatic and political emergence of the political party Podemos during its firt months of life after the European elections. We will demonstrate the parallelism between the voting intentions and the television audiences with two hypothesis about the communication strategy of Podemos and its impact: H1 says that TV programs where Pablo Iglesias participates get more audience than usual and H2 affirms that the Podemos’s leader strategy is focused on television with better results than classic parties. The results show that programs where Pablo Iglesias participates (N=14) grew 62%, beating record audiences. We conclude that the communication strategy of Podemos gives importance to television with a big impact, besides going on with the strategy learned in the 15M in social networks.