Football and Social Network. Analysis of the management of Public Relations 2.0 by Football Clubs

Abstract

The public relations are formed as a assential activity in the management of the communication with the audience of the football clubes, due to they are very active and its degree of resactivity is big too. In this text it is analized the function that the social network executes in the football clubes which own the greatest number of deposit. In order to do that, it is developed a methodology that studies what is the presence they have in the social network, the number of fans, what is the interaction degree that is produced between clubes and the audience and the contents and topics of the text in social network. The results show an active audience, but with interventions related to football results and a communicative, one way management from the clubes.