The use of Twitter by mayors to promote public communications
Keywords:
Twitter, civil participation, municipal administration, interactivity.
Abstract
In the context of an increasing political skepticism, Twitter is an alternative to promote communication with citizens and to involve them in the municipal agenda. Through monitoring and content analysis of the profiles opened in Twitter by the mayors of provincial capitals and presidents of autonomous cities of Spain, the aim of the article is to examine how they are making use of this microblogging site and the possibilities of participation that are opened for the citizenship. The study concludes that the mayors are not properly using their accounts in order to promote dialogue with their represented ones: they make a scarce use, the topics addressed are not those that their represented one are most interested and their answers to the concerns shown by users in their comments are very limited.Downloads
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Published
2015-11-03
How to Cite
Catalina García B., López de Ayala López M. C. y Fernández Fernández J. G. (2015). The use of Twitter by mayors to promote public communications. Estudios sobre el Mensaje Periodístico, 21(2), 757-772. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50884
Issue
Section
Studies
License
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