Cultural Industry and Relations face to face on the Networks: Continuities of Change in Spain

Abstract

In the digital society, personal relationships face to face are established distance and simultaneously among users that interact with autonomy. Despite this impressive novelty, data show that in Spain neither habits nor users preferences change with respect to those forming the large television audiences in the preceding mass consumer society. Conventional audience have continuously increased and the recent emergence of social TV shows that an essentially interpersonal media may blend with oneway media like radio and TV. As the mass society has been transformed into a virtual society of interpersonal distance relationships, the inclination to entertainment still remains as a predominant use. In the virtual space to know is to discern and each individual in the process is responsible for his findings. Authority criteria move without that change altering the prevailing tastes of the previous industrial society of mass consumption.