Online collective interviews: converging media and active audiences. Possibilities and challenges for readers’ participation

Abstract

Cybermedia have developed narrative formulas focused on participation of the audience, such as dialogic genres, which prioritize media and active audience’s collaboration options. This article presents a conceptual study about online interviews possibilities and analyzes these products from a practical perspective. It also intends to discuss about the new functions that journalists assume as moderators. The paper is based on literature review, comparative analysis of texts and unstructured interviews in order to study the composition of these texts. The research findings show that online interviews favor the proximity media and the horizontal integration of amateur and professional content. Also it reveals that readers’ participation is limited while visibility must be improved.