Tradition and Innovation in Social Communication: The Initial Experience of Spanish Television (TVE)

  • Natividad Cristina Carreras Lario Universidad de Sevilla
Keywords: Spanish television, Franco regime, communication, programming, social change, modernization

Abstract

Television was born in Spain as an extension of the regime radio broadcasts they were so tightly observed by the Franco Administration. Political power saw in this new medium a mechanism capable of helping to solidify its doctrines. However, the commercial and entertainment elements inherent in the broadcasts changed the communicative habits of Spanish society, fostering a mentality that was much more open to the present, a mentality ever distancing itself from traditional social values.

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Published
2013-05-16
How to Cite
Carreras Lario N. C. (2013). Tradition and Innovation in Social Communication: The Initial Experience of Spanish Television (TVE). Estudios sobre el Mensaje Periodístico, 19, 671-679. https://doi.org/10.5209/rev_ESMP.2013.v19.42150