Communication 2.0 of Policies for the elderly in the Spanish Councils
Keywords:
2.0 Communication, city council, elderly, political, social networks.
Abstract
This paper analyzes the integration of social media in communication strategies of sectoral policies for elderly in Spanish councils. Through an approach to these policies as communication local of proximity, analyzes their presence in the social media and the usage of 2.0 resources in communicativerelational processes oriented to senior citizens. The results show the existence of a wide range of public policies aimed at senior, whose degree of visibility and diffusion through the social web of local institutions is very heterogeneous.Downloads
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Published
2013-05-16
How to Cite
Campillo Alhama C. y Ramos Soler I. (2013). Communication 2.0 of Policies for the elderly in the Spanish Councils. Estudios sobre el Mensaje Periodístico, 19, 661-670. https://doi.org/10.5209/rev_ESMP.2013.v19.42149
Section
Articles
License
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