The Profession in the Classroom: how to research and improve the job of future. Community Manager: Planning and Research in ICT

  • Patricia Núñez Gómez Universidad Complutense de Madrid
  • Sandrina Teixeira Instituto Politécnico de Porto. ISCAP
  • María Luisa García Guardia Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_ESMP.2012.v18.41065
Keywords: EEES, ICT, Community manager, e-brands

Abstract

The paper summarizes the work carried out by the research team in the classroom of new technologies working both knowledge and research skills and practical application of one of the students’ future careers: the role of community manager . After the experience, students are able to develop indicators on social networks, brand comparisons and plan a future strategy.

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Published
2012-12-17
How to Cite
Núñez Gómez P., Teixeira S. y García Guardia M. L. (2012). The Profession in the Classroom: how to research and improve the job of future. Community Manager: Planning and Research in ICT. Estudios sobre el Mensaje Periodístico, 18, 951-57. https://doi.org/10.5209/rev_ESMP.2012.v18.41065
Issue
Vol. 18 (2012): Número especial (noviembre): La enseñanza de la Comunicación en el Espacio Europeo de Educación Superior (EEES)
Section
Articles

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