Committed to Women
Keywords:
Woman, enterprise, responsibility, commitment, corporate identity
Abstract
The society needs to engage with companies on trust. But bet on this value, needs to be a strategy firmness and neatness. This paper reflects about the combination of business and women. Now is necessary exceed formal equality and conquer real equality. This is more difficult target to reach and requires a firm proposal. The aim of this article is to show that when the company chooses to understand the situation of women beyond a mere matter of form, realizing that is a situation that deserves a committed absolutely necessary and maintained over time, it add a positive value.Downloads
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Published
2012-12-08
How to Cite
Mut Camacho M. (2012). Committed to Women. Estudios sobre el Mensaje Periodístico, 18, 629-637. https://doi.org/10.5209/rev_ESMP.2012.v18.40942
Section
Articles
License
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