Media Self-reference Theory. A Critical State of Art of the Preliminary research
Abstract
Media self-reference - that is to say media stories about themselves, other media and communication in a broad sense - is becoming one of the main phenomena in the contemporary cultural landscape, to the point that it is creating an autonomous, artificial and overrated media reality. But self-referential discourse is scarcely used with an auto-reflexive objective or in order to reveal the mediated nature of messages. on the contrary, it is usually employed as an auto-promotional strategy, regardless of any news value or public interest conception. Based on the pioneering works on the issue –mainly focused on press and TV-, this paper aims at designing a preliminary framework of media self-reference theory to analyze the phenomenon from a critical and normative perspective, conceiving journalism from its commitment with truth, impartiality and public service.
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