"Agenda Setting" and economic Crisis: Influence of the Press in the Consumption and saving Behavior

  • Valentín Alejandro Martínez Fernández Universidad de A Coruña
  • Óscar Juanatey Boga Universidad de A Coruña
  • Carmen Costa Sánchez Universidad de A Coruña
Keywords: Agenda setting, Media, savings, Consumption Periodismo, social Media, twitter, Participación, Interactividad

Abstract

The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greater the increase of people savings.

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Published
2012-06-04
How to Cite
Martínez Fernández V. A., Juanatey Boga Ó. y Costa Sánchez C. (2012). "Agenda Setting" and economic Crisis: Influence of the Press in the Consumption and saving Behavior. Estudios sobre el Mensaje Periodístico, 18(1), 147-156. https://revistas.ucm.es/index.php/ESMP/article/view/39362