"Agenda Setting" and economic Crisis: Influence of the Press in the Consumption and saving Behavior
Abstract
The analysis of media influence over society has generated an important interest for social investigators. This paper is focused on potential effects of media into people behaviour. We have followed the “agenda setting” of main spanish newspapers through its contents referred to economic crisis process. This information has determined people consumption and their saving behaviour. The higher the uncertainties about future perspectives, the greater the increase of people savings.
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