The Active Audience on Twitter: Analysis of the Withdrawal of an Opinion Piece in "El Mundo"
Abstract
In April 2011 the editor in chief of El Mundo decided to withdraw from the online edition an article by Salvador Sostres about the murder of a woman committed by her boyfriend. The reaction and criticism about the article on Twitter led to the result. This is the first time that an opinion piece is removed from a Spanish newspaper after protests from the audience in the microblogging network. An audience with new communication tools amplifies its voice and forces the media to react to its demands in a new context in which the lines between interpersonal and mass communication are becoming more permeable.
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