CERC as a growing research model: analysis of its application in health emergency communication strategies over the last decade
- Noelia Zurro-Antón Universidad Rey Juan Carlos https://orcid.org/0000-0002-2787-0239
- Ángeles Moreno Universidad Rey Juan Carlos https://orcid.org/0000-0002-0777-2957
- María Luisa Humanes Universidad Rey Juan Carlos https://orcid.org/0000-0002-6860-4463
Resumen
In the wake of recent disease outbreaks, several researchers have pointed out that Crisis and Emergency Risk Communication (CERC) model is useful for guiding strategic communication during health emergencies. It is a priority to see what role this model plays in the international scientific literature. A systematic review of 90 articles published in eight international databases between 2011 and 2021 was conducted. The results confirm that CERC implementation, quantification and systematisation have increased considerably since the start of COVID-19. The statistical and network analysis announces the preponderance of four emerging clusters -intangibles, case studies, message content analysis and the role of social media-. The study identifies some challenges for public relations research and practice during future health emergencies like skin cancer.
Biografía del autor/a
Noelia Zurro-Antón es Personal Investigador en Formación en la Universidad Rey Juan Carlos, donde imparte docencia de Grado. Máster en Investigación Aplicada a la Comunicación, está realizando su tesis doctoral sobre comunicación de riesgos en crisis y emergencias sanitarias. En la actualidad, es miembro del Equipo de Trabajo de un proyecto I+D+I Comunicación estratégica para la prevención del cáncer de piel por foto-exposición solar, financiado por la Agencia Estatal de Investigación de España. Ha colaborado recientemente en la redacción de un libro sobre excelencia en la dirección de comunicación. Es ponente a congresos nacionales e internacionales de relaciones públicas, y su investigación se ha publicado en revistas con índice de impacto. En el año 2020, obtuvo el Premio de Máster a la Excelencia Universitaria por la Asociación de Investigadores de Relaciones Públicas (AIRP).
Ángeles Moreno es Profesora Titular en la Universidad Rey Juan Carlos. Doctora en Ciencias de la Información (Universidad Pontificia de Salamanca, 2003), con Premio Extraordinario de Doctorado. Miembro del Grupo de Estudios Avanzados en Comunicación (GEAC) de la Universidad Rey Juan Carlos, es Investigadora Principal del Proyecto I+D+I Comunicación estratégica para la prevención del cáncer de piel por foto-exposición solar, financiado por la Agencia Estatal de Investigación de España. Presidente de la European Public Relations Education and Research Association (EUPRERA) entre 2020 y 2021 y miembro del Equipo de Investigación del European Communication Monitor y el Latin American Communication Monitor. La Dra. Moreno ha publicado libros e informes, así como numerosos artículos en revistas de impacto. Asiste a congresos nacionales e internacionales y ha llevado a cabo colaboraciones docentes en universidades internacionales. Entre sus premios y reconocimientos, destacan el Best Paper Award EUPRERA en 2013 y 2017; el Premio a la Excelencia Universitaria de la Asociación de Investigadores en Relaciones Públicas (AIRP) en 2019 y 2020 y los Premios Violeta en 2020.
María Luisa Humanes es Catedrática de Universidad del área de Periodismo en el Departamento de Periodismo y Comunicación Corporativa. Es doctora en Ciencias de la Información (Universidad Complutense de Madrid, 1997). Pertenece al Grupo de Estudios Avanzados de Comunicación (GEAC), grupo de alto rendimiento de la Universidad Rey Juan Carlos, y es integrante de asociaciones científicas nacionales e internacionales. Es miembro del Proyecto I+D+I Comunicación estratégica para la prevención del cáncer de piel por foto-exposición solar, financiado por la Agencia Estatal de Investigación de España. En la actualidad forma parte del Executive Committee del proyecto Journalistic Role Performance y lidera el equipo español dentro del mismo. Ha publicado libros e informes, así como numerosos artículos en revistas de impacto. La Dra. Humanes ha ejercido la docencia en varias universidades y ha ocupado distintos puestos de gestión en la Universidad Rey Juan Carlos. En 2017 obtuvo el First Top Faculty Award.
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