CERC como modelo de investigación en crecimiento: análisis de su aplicación en las estrategias de comunicación de emergencias sanitarias en la última década

DOI: https://doi.org/10.5209/esmp.85911
Keywords: Public relations, strategic communication, health emergencies, CERC, systematic review
Agencies: Agencia Estatal de Investigación

Abstract

A raíz de los recientes brotes de enfermedades, varios investigadores han señalado que el modelo de Comunicación de Riesgos en Crisis y Emergencias (CERC) es útil para orientar la comunicación estratégica durante emergencias sanitarias. Resulta prioritario observar qué papel tiene este modelo en la producción científica internacional. Se ha realizado una revisión sistemática de 90 artículos publicados en ocho bases de datos internacionales entre 2011 y 2021. Los resultados confirman que la aplicación del CERC, la cuantificación y la sistematización se han multiplicado considerablemente desde el inicio del COVID-19. El análisis estadístico y de redes anuncia la preponderancia de cuatro grupos temáticos emergentes, los intangibles, el estudio de casos, el análisis del contenido de los mensajes y el papel de las redes sociales. El estudio identifica algunos retos para la investigación y la práctica de las relaciones públicas en futuras emergencias sanitarias como el cáncer de piel

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Author Biographies

Noelia Zurro-Antón, Universidad Rey Juan Carlos

Noelia Zurro-Antón is Predoctoral Fellow at the Universidad Rey Juan Carlos, where she teaches undergraduate courses. She holds a Master's degree in Applied Communication Research and is currently working on her doctoral thesis on risk communication in crises and health emergencies. Currently, she is a member of the working team of an I+D+I project on Comunicación estratégica para la prevención del cáncer de piel por foto-exposición solar, funded by the Spanish State Research Agency (Agencia Estatal de Investigación de España). She has recently collaborated in the writing of a book on excellence in communication management. Zurro-Antón is a speaker at national and international public relations conferences, and her research has been published in high impact journals. In 2020, she was awarded the Master's Prize for University Excellence by the Asociación de Investigadores de Relaciones Públicas (AIRP).

Ángeles Moreno, Universidad Rey Juan Carlos

Ángeles Moreno is Senior Lecturer at the Universidad Rey Juan Carlos. She holds a PhD in Information Sciences (Universidad Pontificia de Salamanca, 2003), with the Extraordinary Doctorate Award. Member of the Grupo de Estudios Avanzados en Comunicación (GEAC) of the Universidad Rey Juan Carlos, she is the Principal Researcher of the I+D+I Project Comunicación estratégica para la prevención del cáncer de piel por foto-exposición solar, funded by the Spanish State Research Agency (Agencia Estatal de Investigación de España). President of the European Public Relations Education and Research Association (EUPRERA) between 2020 and 2021 and member of the Research Team of the European Communication Monitor and the Latin American Communication Monitor. Dra. Moreno has published books and reports, as well as numerous articles in impact journals. She attends national and international conferences and has carried out teaching collaborations at international universities. Her awards and recognitions include the EUPRERA Best Paper Award in 2013 and 2017; the University Excellence Award from the Asociación de Investigadores de Relaciones Públicas (AIRP) in 2019 and 2020 and the Violet Awards in 2020.

María Luisa Humanes, Universidad Rey Juan Carlos

María Luisa Humanes is Professor of Journalism in the Department of Journalism and Corporate Communication. She holds a PhD in Information Sciences (Universidad Complutense de Madrid, 1997). She is a member of the Grupo de Estudios Avanzados de Comunicación (GEAC), a high-performance group at the Universidad Rey Juan Carlos, and is a member of national and international scientific associations. She is a member of the I+D+I Project Comunicación estratégica para la prevención del cáncer de piel por foto-exposición solar, funded by the Spanish State Research Agency (Agencia Estatal de Investigación de España). She is currently a member of the Executive Committee of the Journalistic Role Performance project and leads the Spanish team within it. She has published books and reports, as well as numerous articles in high impact journals. Dra. Humanes has taught at several universities and has held various management positions at the Universidad Rey Juan Carlos. In 2017 she received the First Top Faculty Award.

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Published
2023-06-09
How to Cite
Zurro-Antón N., Moreno Á. y Humanes M. L. (2023). CERC como modelo de investigación en crecimiento: análisis de su aplicación en las estrategias de comunicación de emergencias sanitarias en la última década. Estudios sobre el Mensaje Periodístico, 29(2), 395-405. https://doi.org/10.5209/esmp.85911
Issue
Vol. 29 No. 2 (2023): Monográfico: Comunicación de riesgo y emergencias: análisis de estrategias y discursos en la era digital
Section
Studies

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