Critique of the neoliberal Baroque in the mediatic culture. Book review Colón Zayas, E. (2013). Matrices culturales del neoliberalismo: una odisea barroca. Salamanca: Comunicación Social.

  • Heidi Figueroa Sarriera Universidad de Puerto Rico
Keywords: neoliberalism, technology, Baroque

Abstract

The book titled, Matrices culturales del neoliberalismo: una odisea barroca, by Eliseo Colón Zayas (2013)- semiotic, professor and former director of the School of Communication at the University of Puerto Rico, Río Piedras Campus- is an analysis of contemporary life in the context of local and global cultural changes. This short essay is a  critical approach to  the text as a whole and particularly, a counterpoint of possible inflections that digital technologies suggest on the relationship between technology and power, and identity and mediation

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Author Biography

Heidi Figueroa Sarriera, Universidad de Puerto Rico
Catedrática en el Departamento de Psicología, Facultad de Ciencias Sociales, Recinto de Río Piedras de la Universidad de Puerto Rico.

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Published
2015-08-17
How to Cite
Figueroa Sarriera H. (2015). Critique of the neoliberal Baroque in the mediatic culture. Book review Colón Zayas, E. (2013). Matrices culturales del neoliberalismo: una odisea barroca. Salamanca: Comunicación Social. Teknokultura. Revista de Cultura Digital y Movimientos Sociales, 12(2), 405-410. https://revistas.ucm.es/index.php/TEKN/article/view/49424