Podemos, from invisibility to overexposure
Keywords:
Hegemony, post-estructuralism, Laclau, Mouffe, new political communication, ciberpolitics, political economy, talk-shows, social networks, television
Abstract
The communicative success of Podemos is an example of how to apply the ideological hegemony theories that its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital networks, and visibility in conventional media and formats, such as TV talk-shows. Its limitations show just how important the political economy of conventional media actually is: They still keep an overwhelming audience majority and are decisive in any hegemonic dispute. In a short period of time, this new political party has gone from insivibility to a negative over- exposure.Downloads
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How to Cite
Sampedro V. (2015). Podemos, from invisibility to overexposure. Teknokultura. Journal of Digital Culture and Social Movements, 12(1), 137-145. https://doi.org/10.5209/rev_TK.2015.v12.n1.48890
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