Tipología del spot electoral: una aproximación a partir de la campaña de 2008

  • Antonio García Jiménez
  • Palma PEÑA JIMÉNEZ
Keywords: Politician spot, Typology, Election campaign, Internet, Platforms

Abstract

One of the tools that have a greater prominence and visibility in the electoral campaigns is the spot, an audio-visual discourse that becomes, in many cases, the subject of the campaign itself. The following article presents an analysis of the typologies presented by the election campaign spot, considering the complete sample of spots corresponding to the celebrated election campaign from March 2008, the latest general elections in our country. Our purpose is to classify in a systematic way the typologies of this format in order to form a clear, and more concrete, description of this communicative fact.

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Published
2011-04-05
How to Cite
García Jiménez A. y PEÑA JIMÉNEZ P. (2011). Tipología del spot electoral: una aproximación a partir de la campaña de 2008. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 4(2), 51-70. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU1010220051A
Issue
Vol. 4 No. 2 (2010)
Section
Articles

License

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