La violencia simbólica de la música en la publicidad destinada a la infancia

Abstract

This article presents a study of 8 to 12 year-old Italian students (n=282) to test their knowledge about advertising and their interaction with TV. The thesis that gives a strong power of attraction, seduction, persuasion to advertising is supported by the results of this research. The main purpose of this article is to test the importance of the music in the seduction process of advertising. Music is often the first element that captures children's attention and, even if they do not pay much attention to the visual aspects of an advertisement, the music is able to penetrate the psyche. The research shows that music is the element of main attraction for the young students and that they often sing the jingle of an ad, becoming at the same time the unwitting mechanism for diffusion of the message and victims of the symbolic violence of advertising.