Análisis semiótico-lingüístico del discurso de la marca moderna (I). El caso de Moviline en España

  • Lidia Pellicer García
Keywords: Brand, Semiotics, Discourse, Identity, Value, Sign

Abstract

The modern brand is a semiotic motor immersed in a discoursive, relational and interlocutive communication continuum where the brand gets a name, a voice, a personality and, in short, transmits different values and needs. Moviline is a necessary and practical sign-product full of materiality, but lacks a symbolic representation.

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Published
2010-06-01
How to Cite
Pellicer García L. . (2010). Análisis semiótico-lingüístico del discurso de la marca moderna (I). El caso de Moviline en España . Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 3(2), 149-166. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0909220149A
Issue
Vol. 3 No. 2 (2009)
Section
Articles

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