«Con ceta de zetapero»: análisis semiótico de la imagen de marca de José Luis Rodríguez Zapatero para las elecciones generales españolas del 9 de marzo de 2008

  • Francesco SCRETI
Keywords: Political Communication, Political Marketing, Zapatero, PSOE, ZP

Abstract

In this short paper I analyze, by a semiotic perspective, the elements through which the left wing party Partido Socialista Obrero Español (PSOE) implemented his electoral communicative strategies for the electoral campaign of the march the 9th 2009 Spanish general elections, which were won by the PSOE leader José Luis Rodríguez Zapatero. I will analyze which semiotic elements have been deployed, in which levels and through which channels. All these semiotic elements constitute a network, where every one of them always refers to the candidate, increasing his public (re)cognizability, aimed at the electors vote for him.

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Published
2010-06-01
How to Cite
SCRETI F. . (2010). «Con ceta de zetapero»: análisis semiótico de la imagen de marca de José Luis Rodríguez Zapatero para las elecciones generales españolas del 9 de marzo de 2008. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 3(2), 49-72. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0909220049A
Issue
Vol. 3 No. 2 (2009)
Section
Articles

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