El trailer cinematográfico: historia de un género publicitario en EE. UU.

  • Jon Dornaleteche Ruiz
Keywords: National Screen Service, Andrew J Kuehn, Movie trailer, Advertising genre, Cinema, History

Abstract

The history of movie trailers in USA deserves a special attention due to the role it plays in the evolution of the movie industry nowadays. In order to understand movie trailers at the present time, it is necessary to comprehend its evolution. From a rhetorical perspective, movie trailers have evolved to respond to the public’s needs and have proved to be me most efficient and profitable way to market any given movie. The movie market, in that sense, seeks for the perfect marketing strategy every time a new movie is released.

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Published
2010-05-03
How to Cite
Dornaleteche Ruiz J. . (2010). El trailer cinematográfico: historia de un género publicitario en EE. UU. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 3(1), 163-180. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0909120163A
Issue
Vol. 3 No. 1 (2009)
Section
Articles

License

In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.