Brecha digital publicitaria (BDP) en España: una división que se multiplica por sí misma

  • José Ignacio Trapero de la Vega
Keywords: Advertising, Internet, Digitalization, Attention, Localization

Abstract

How is the presentation card for online advertising agencies in Spain? How to manage their presence in the Internet? Are they able to professionally advise clients that increasingly demand a more attractive and effective localization and navigation of their websites? These are some of the questions that this paper will address. Besides, a more generic question arises: are they in line with the reality of advertising companies? Assuming that the final answer to this question is positive, the challenge for advertising in the future version 2.0 (and subsequent) of this digital universe is thinking in terms of binary codes. The daily challenge is also to adapt to constant changes by means of anticipating the technological possibilities for new dynamic and interactive web sites that may captivate their visitants.

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Published
2010-05-03
How to Cite
Trapero de la Vega J. I. . (2010). Brecha digital publicitaria (BDP) en España: una división que se multiplica por sí misma. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 3(1), 101-120. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0909120101A
Issue
Vol. 3 No. 1 (2009)
Section
Articles

License

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