Lo visual, la mirada y la imagen. Análisis lingüístico-icónico publicitario. La pasión escópica

  • Lydia Pellicer García
Keywords: Society, Look, Word, Image, Passion, Discourse

Abstract

This work shows how both language and images are forms in which social experience is translated and represented; icons turn to symbols, practices o myths and objects to signs. A verbal-iconic analysis of two alcohol advertising; one from the fifties and another from the eighties-nineties, will reveal substantial narrative and iconic differences.

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Published
2009-06-02
How to Cite
Pellicer García L. (2009). Lo visual, la mirada y la imagen. Análisis lingüístico-icónico publicitario. La pasión escópica. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 2(2), 135-144. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0808220135A
Section
Articles