Lo visual, la mirada y la imagen. Análisis lingüístico-icónico publicitario. La pasión escópica
Abstract
This work shows how both language and images are forms in which social experience is translated and represented; icons turn to symbols, practices o myths and objects to signs. A verbal-iconic analysis of two alcohol advertising; one from the fifties and another from the eighties-nineties, will reveal substantial narrative and iconic differences.Downloads
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In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.