El consumismo inducido: reflexiones sobre el consumo postmoderno

Abstract

The consumerism has been accompanied to an increase of the spare time, that the mass media and the culture industry has tried, often successfully, to reduce to «time of consumption». The culture industry organizes the leisure, and feeds the desires, trying to delineate the amusement and its timetables, desires and its aspirations, trying to impose the rules of the «spare time» trying to impose and to interiorize the consumerism’s desires. The advent of that the English historian Hobsbawm called the «opulent society» in the lasts decades of century XX, has generated a consumerism guideline that revolutionizes the previous attitude towards the existence. The consumerism nourishes a various conception of the existence, much more docile and light, and from whose nucleus has been removed the hardness and the difficulty and, above all, where the assets is not estimated on their «value of exchange», but on their «value of consumption».