El uso de los valores sociales en la comunicación publicitaria: la socialización corporativa

  • Pedro A. Hellín Ortuño

Abstract

We present in this paper the results of a socio–semiotic analysis on a large sample of graphical advertising. This analysis tries to know the intensity and the type of the social values used as communication axes in the advertisements.

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Published
2007-08-29
How to Cite
Hellín Ortuño P. A. (2007). El uso de los valores sociales en la comunicación publicitaria: la socialización corporativa. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 1(1), 157-179. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0707120157A
Issue
Vol. 1 No. 1 (2007)
Section
Articles

License

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