The Legacy of the Bauhaus in the Graphic Visual Identity of Organizations: Ideology of Flatness and Flat Design
Abstract
This article studies the possible influences of the Bauhaus in the current conception of graphic design, specifically in the field of graphic visual identity of organizations. Based on an initial literature review and through a qualitative analysis of the most reputable graphic brands worldwide, we try to establish connections between the proposals of the School and the current trend in graphic design, known as flat design. In spite of being situated in radically different social contexts, we observed significant coincidences in the origin of both phenomena and in the articulation of the proposals.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
