Advertising practices in foreign language: the case of Spanish language in Cameroon

  • Zacharie Hatolong Boho
DOI: https://doi.org/10.5209/rev_PEPU.2013.v7.n2.46182
Keywords: Words, advertisement, Spanish language, foreign language, persuasive speech, urban space.

Abstract

In urban space of Cameroon, several Spanish words are used in order to name shops, bars, restaurants, hotels, etc. Consequently, in addition to the traditional communicative function that is recognized for every linguistic code, Spanish language acts as an instrument for advertisement communication. Some linguistic resources, notably positive adjectives, quantifiers or spatial locatives, are used for building, altogether with typographic and chromatic gadgets, a persuasive advertisement speech.

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Published
2014-07-15
How to Cite
Hatolong Boho Z. (2014). Advertising practices in foreign language: the case of Spanish language in Cameroon. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 7(2), 367-383. https://doi.org/10.5209/rev_PEPU.2013.v7.n2.46182
Issue
Vol. 7 No. 2 (2013)
Section
Articles

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