Images and Values in the Campaign of Autocontrol
Abstract
In this paper we try to analyse a TV spot that has been spreading in different TV stations for several years in order to promote the Autocontrol activities: A Partnership for Self-Regulation of Commercial Communication. This is an spot which is interesting both in staging and in the discourse that sustains it, and invites us to reflect on the limits of the image and role of media professionals in a social context of crisis that is leading to transform business models, the production system and labor relations.
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