Tabvertising: New advertising forms on digital tablets

  • Sandra Martínez Costa Universidade da Coruña
  • Natalia Quintas Froufe Universidade da Coruña
  • Antonio Sanjuán Universidade da Coruña
DOI: https://doi.org/10.5209/rev_PEPU.2012.v6.n2.41245
Keywords: Digital tablets, advertising, apps, tabvertising

Abstract

This article proposes a definition of advertising formats most frequently used on digital tablets as iPad, for example. The aim is to provide advertisers an overview that allows a better understanding about which type of those advertising reaches best their target.

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Published
2013-01-21
How to Cite
Martínez Costa S., Quintas Froufe N. y Sanjuán A. (2013). Tabvertising: New advertising forms on digital tablets. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6(2), 473-487. https://doi.org/10.5209/rev_PEPU.2012.v6.n2.41245
Issue
Vol. 6 No. 2 (2012)
Section
Articles

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