The advertising latin
Keywords:
advertising, latin, neonlatin, phrases, Caesar
Abstract
The Latin, far from being a dead language, lives today a new life in advertising. The great heritage of Latin literature, especially in Italy, comes in small or minimum doses in the ads in print, in both radio and television commercials, in campaigns on the Internet. It is not simply a reuse of the most important European linguistic substratum. Entering into dialogue with the Romance languages, Latin creates unusual and new linguistic expressions, generating a language that has been defined with the neologism "neonlatin", a Latin illuminated by the neon of the banners.Downloads
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Published
2013-01-16
How to Cite
de Martino D. (2013). The advertising latin. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6(2), 365-380. https://doi.org/10.5209/rev_PEPU.2012.v6.n2.41221
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